Description
You might say Brands & Branding in South Africa needs no introduction (after 24 annual editions), but while the title is unchanged the subject presents a constantly evolving scenario that deserves and requires 100% fresh content each year.
The 2018 edition comprises 176 pages of multi-page brand profiles and case studies, local and international brand surveys with narrative insights and overviews, plus a significant number of specially written articles bringing it all together.
Go ahead, judge the book by its cover! You will be proven right – or get your money back. Guaranteed.
“Well researched and superbly designed”
“In South Africa nothing comes close to Brands & Branding in setting the local branding scene”
“The Standard brand management ‘bible’ for today’s marketer”
‘The essential ‘owner’s manual’ for everyone involved in the discipline of marketing and branding”
“Brands & Branding case studies expose the students to both well-known and unfamiliar brands”
